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Kevin Feige Reveals How Marvel Judges Movies Beyond The Box Office
When it comes to the box office, Marvel Studios films are not unlike a rampaging Hulk, generating unprecedented success to which every other franchise and studio aspires. Just this year, Black Panther landed in third place on the all-time domestic box office charts, and Avengers: Infinity War broke the opening weekend record to kick off a $2 billion run. (currently ranked fourth all time worldwide). As a result, judging the MCU purely by how titles perform financially is a given. Yet, even though Marvel Studios is a part of a publicly traded company, the bottom line is not the only way Marvel judges its success. Audience reception and a film's staying power are also important, as Kevin Feige recently explained,
Of course it's: Do people like it? Do people have an experience that they are still talking about a day later? A week later? A month later? And secretly, I've always hoped for years later. I've always thought you can't really tell an impact of a film until years have gone by. Now, years have gone by for us. Ten years since Iron Man. And the fact is that all of these characters are still... well, are more popular than they've ever been. And people want to see them again and see how they've changed, like Thor did in Ragnarok, like Iron Man has over the movies, like Captain America has. That's exciting for us.
Obviously Kevin Feige hopes that the audience likes the movies that his company is putting out, but that goes without saying, and isn't the most ambitious hurdle to clear. Beyond that, though,Feige and Marvel are looking to make films that have staying power - and doing that is much, much more difficult, and is also kind of impossible to plan for. Being relevant years later is a barometer of success that isn't readily apparent when a movie is first released. But as the producer told The Costco Connection, Marvel Studios is no longer the new kid on the block: it has been around for a decade, and its first film Iron Man still holds up, is still widely discussed, and is considered one of the most important comic book movies in history.
As noted, part of what is key to staying power is getting the audience invested in the characters and their journeys, and that is clearly what has happened in the Marvel Cinematic Universe. Now characters that were once considered to be Marvel's B-level characters (with Spider-Man and the X-Men initially the unavailable A-listers) are some of the most popular characters in pop culture. Of course, even a decade isn't long enough to truly judge how a movie will resonate long-term. Kevin Feige elaborated about his desire for Marvel movies to be relevant decades from now, like the true classics of his youth:
To me, that is a true testament. I think of the movies that I loved as a kid---like Back to the Future, like the Star Wars movies--that still feel as relevant today as they've ever been. That's the true test. It's been 30-plus, 40 years. We've got another 30 years to figure out what our impact has been. But 10 years on, it feels pretty good.
It will take a while to see if the Marvel Cinematic Universe movies become evergreen classics like Back to the Future, but people already talk about it as this generation's Star Wars, so now it's just a waiting game to see if that's true. Every filmmaker wants their movie to be a classic that holds up, but it is still cool to hear this from a company as successful as Marvel. Even though Kevin Feige knows that they have had major success so far over the past decade, there are still higher goals to which he aspires, and with the Marvel movies getting better with each Phase, they may be on their way to achieving them.
Check out our guide for everything going on and coming up in the MCU and for all the biggest movies heading to theaters this year, take a look at our release calendar.
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How Guardians Of The Galaxy Vol. 3 Might Be Affected By Avengers: Endgame @yournerdside #yournerdside Posted on April 29, 2019 April 29, 2019 by Aaron The following contains SPOILERS for Avengers: Endgame** .
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Now this is fascinating. Part of what makes Michael Myers such a compelling villain in the first Halloween is his total lack of character or clear motivation. This was eventually scrapped when Laurie and Michael were made siblings, therefore giving him logical reason for hunting down the OG scream queen.
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The concept art is certainly a departure from the typical Thor look. The movie's finished gladiator costume was pretty much just Thor with a helmet and haircut, so it's wild to see what was on the drawing table. The only thing that invokes the essential Thor aesthetic are the six dots along the chest.
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The heroes of Avengers: Endgame may be getting all the headlines, but once fans get a look at the new team of superheroes united in the Marvel Comics universe, they're going to realize that the most entertaining, fan-favorite squad is still to come. It's time to meet The War Avengers.
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The Warner Bros. Studio Tour London - The Making of Harry Potter is adding Gringotts Wizarding Bank to its offerings for Potterheads beginning on April 6, according to Pottermore. The new expansion will allow Muggles to explore the actual set, fully restored, of the goblin-run bank that was the location of so many crucial moments in the Harry
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Vanessa Carlysle stole Wade Wilson's heart in the 2016 hit Deadpool — and the actress who played her, Morena Baccarin, stole viewers' hearts along the way. But while she's not the most
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Who do you think will be the MVP of Avengers: Endgame? Please leave a comment letting us know what you think. And don't forget to subscribe to Screen Rant's YouTube channel, so you never miss our
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However, what Venom's success really means is that Venom has a bright future; it doesn't mean that Sony's Spider-Verse at large is primed for prosperity. This notion might seem antithetical.
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