WATCH BOX OFFICE MOVIES FOR FREE
Why Serenity's Advertising Team Bailed On The Movie, Contributing To Low Box Office
Could Serenity have at least made $5 million in its opening weekend with a better marketing plan? After all, the film had the Oscar-winning Interstellar team of Matthew McConaughey and Anne Hathaway on screen, and it opened in 2,561 theaters. That's not an indie release. However, distributor Aviron Pictures defended holding back advertising money and promotion plans after bad reviews rolled in from both critics and early viewers. Here is Aviron's defense when accused of not honoring the publicity agreement:
We had the best intentions for Serenity. We were excited for the opportunity to release this uniquely original movie and work with such a stellar cast and talented filmmakers. As much as we love this film and still hope it finds its audience, we tested and retested the film with audiences and critics alike and sadly, the data demonstrated that the film was not going to be able to perform at our initial expectations, so we adjusted our budget and marketing tactics accordingly. Regardless of the spend, its next to impossible for an adult-skewing drama to overcome a 23% score on Rotten Tomatoes and a D+ CinemaScore. To have spent more would have been irresponsible to our capital partners and wouldnt have made prudent business sense for an independent distributor. We have enormous respect and admiration for the talent and all the hard work they put into the film and wish the box office results were better.
So their argument is, even before the low Rotten Tomatoes critics and audience scores rolled in, and the opening night moviegoers gave Serenity a D+, they tested the film and saw this result coming. Sure, Venom also had a 29% Rotten Tomatoes score, but that's a superhero film, not an adult drama. In their view, spending more money to promote the film would be throwing good money after bad. They wanted to mitigate the damage. Essentially, they gave it up as a lost cause.
To the Serenity team, that doesn't fly. According to Deadline, Matthew McConaughey, Anne Hathaway and their reps are furious at Aviron for not backing the film, as they agreed, and for how they handled the promotion circuit. Their side argues that only about nine TV spots aired for the film, and in obscure locations, and not during timeslots that would've helped create awareness for Serenity.
The A-list stars were prepared to do a full promotional campaign and junket, with as many late-night and daytime appearances as possible. But, sources told Deadline, the night before Matthew McConaughey and Anne Hathaway were set to get on a plane for the L.A. junket, Aviron told them they wouldn't be spending more promotion money.
It's not like there was no promotion -- both Anne Hathaway and Matthew McConaughey have done some interviews to promote the film, and (in just one example) Hathaway was recently on Ellen. Hathaway is also on the new cover of People magazine. But how much of that was connected to Aviron and its agreement?
Since the film opened in so many theaters, it does seem like more TV spots would've at least helped get the famous stars' faces in front of more potential viewers. It could've made more than $4.4 million in its opening weekend. It was a slow weekend for every film, but not that slow.
They could've tried something like Replicas did. That Keanu Reeves film also got lousy reviews, but before it even opened, they marketed that 93% of Rotten Tomatoes users wanted to see the movie. It didn't give the film a big box office opening, by any stretch, but at least they found a creative angle. If Serenity did anything like that, the ads never made it in front of my eyeballs.
And there were definitely marketing angles to be found with Serenity, even beyond the star-studded cast. They could've tried to sell the controversy over the twist ending. Get some curiosity going. Get more stars on TV to talk about why they signed on, what drew them to the high-concept project, why they stand by something that takes big chances and isn't another superhero/sequel, etc. etc. etc. It's easy to play Monday morning quarterback, but that's what the Serenity team is doing now.
Anne Hathaway took to Instagram to defend the film, saying she still stood by it. Ironically, the film is now getting a lot of attention because of the bad reviews and now because of the lack of additional advertising. Maybe Serenity will be a cult classic someday, but that time has yet to come. If you're curious about it, Serenity is still playing in theaters as one of the many films on screens in this busy and competitive 2019 movie season.
We may finally have our first idea of what Black Manta will look like in Aquaman later this year. Subscribe To Could New Aquaman Toy Be Giving Us A Look At Black Manta's Costume? Updates
Could New Aquaman Toy Be Giving Us A Look At Black Manta's
Marvel Studios has found its director for their upcoming Black Widow movie. According to THR, Australian director Cate Shortland will helm the film with Scarlett Johansson reprising her role as
The 'Black Widow' Movie Now Has a Director: Report
Home 2019 February 8 Star Wars: Episode 9 Rumors - Will The Knights Of Ren (Finally) Play A Role? feel free to call us +646-389-3981 info@mmnofa.com admin , February 8, 2019 February 8, 2019 , Entertainment , 0
Star Wars Episode IX: Knights of Ren Rumor Could Explain
Since neither Ant-Man nor Captain Marvel were helping out the Avengers in Avengers: Infinity War, their new addition to the team in Endgame could be the thing to tip the odds in favor of the good
Marvel Fans Can't Find Ant-Man in the 'Infinity War' Poster
Star Wars Director Rian Johnson Really Loved Spider-Man: Into The Spider-Verse January 22, 2019 - by Whitney Foster - Leave a Comment At this point, it's probably easier to list who isn't a fan of Sony's .
The Last Jedi's Rian Johnson Loved Spider-Man: Into the
epicstream.com/news/NicoParungo/The-Last-Jedis-Rian-Johnson-Loved-Spider-Man-Into-the-Spider-Verse
It looks like "hardcore" Star Wars fans are about to hate Spider-Man: Into the Spider-Verse, as The Last Jedi director, Rian Johnson likes the movie. Dun dun dun. Jokes aside, who doesn't
Star Wars: The Last Jedi Director Rian Johnson Responds To
Margot Robbie as Sharon Tate in Once Upon a Time in Hollywood
The previous Godzilla really focused on the relationship of a father and a son. At the heart of our film is this relationship between a mother and daughter. Godzilla: King of the Monsters rampages
How Godzilla: King Of Monsters Is Different Than Other Movies
Frances McDormand gets her missing Oscar back after post-show drama All eyes were on Frances McDormand when she took the stage to accept her Academy Award Sunday night. But for a moment, no one was watching her Oscar.
Frances McDormand To Voice The Villain In Madagascar 3
Bohemian Rhapsody: why the Freddie Mercury film has had such a controversial history The movie about Queen and its lead singer has been eight years in the making - here's all the problems in the
Queen: Freddie Mercury had ANOTHER incredible - express.co.uk
It's finally time for Spawn to really creepy thanks to a big name in visual effects now a part of the reboot. Subscribe To The Walking Dead's Greg Nicotero Joins Todd McFarlane's Spawn Reboot
The Walking Dead's Greg Nicotero Joins Todd McFarlane's Spawn
Chapter 2 Is Definitely Bringing Back Another Villain Movies June 25, 2018 No Comments One of the most highly-anticipated horror movies coming down the pipe is IT: Chapter 2 , which will see director Andy Muschietti bring back The Losers Club (this time in adult form) to have another showdown with Pennywise the Dancing Clown (Bill Skarsgård
It: Chapter 2 - CINEMABLEND
For more depressing realities of comic book films, check out 5 Problems In The Background Of Every Superhero Movie and 5 Ways The Rules Of Reality Ruin Superhero Movies. Subscribe to our YouTube channel, and check out Why The Marvel Universe Is Expanding Way Too Fast , and other videos you won't see on the site!
Marvel vs. DC: Which is the Better Comic Book Universe?
In a recent interview, Disney CEO Bob Iger opened up about a variety of issues at the company including the state of Star Wars and ESPN, the upcoming Disney streaming service and the James Gunn debacle. When asked about the lackluster box office of Solo - A Star Wars Story, Iger stated that mistakes have […]
Disney CEO Admits To 'Mistake' He Made With The Recent 'Star
While he acknowledged that there were a variety of factors that led to Dark Phoenix bombing at the box office, including the extensive reshoots, it being delayed several times and Fox being bought by Disney, director and writer Simon Kinberg ultimately takes responsibility for the movie flopping, saying:
Director Simon Kinberg takes responsibility for X-Men Dark
youtube movie streaming
where is a movie streaming
up movie streaming
latest movie streaming sites
movie streaming xbox one
movie streaming box
movie streaming nz
how safe are movie streaming sites
best movie streaming websites
movie streaming monthly subscription
new movie streaming
alpha movie streaming
movie streaming zumvo
best movie streaming xbox one
gifted movie streaming
lego movie streaming youtube
movie streaming now
john wick 3 full movie streaming
how does movie streaming work
veere di wedding full movie streaming
movie streaming terrarium
paid movie streaming sites
chef movie streaming
movie streaming paid
green book movie streaming
movie streaming new zealand
is movie streaming legal
ratatouille movie streaming
can't help falling in love movie streaming
movie streaming hd
movie streaming online sites
movie streaming hd free
pinoy movie streaming
movie streaming vf
vice movie streaming
movie streaming hd online
harry potter movie streaming
movie streaming vostfr
movie streaming hong kong
columbus movie streaming
free movie streaming yidio
best movie streaming now
movie streaming bollywood
how movie streaming sites work
movie streaming news
joy movie streaming
sing movie streaming
how much is amazon movie streaming
movie streaming uk legal
how movie streaming sites
upgrade movie streaming
movie streaming gb usage
free movie streaming youtube
top free movie streaming websites
live movie streaming sites
movie streaming like netflix
the best movie streaming app
streaming movie zero
movie streaming europe
movie streaming indoxxi
movie streaming no account
venom movie streaming
does google have a movie streaming service
jumanji full movie streaming
who is streaming the lego movie
movie streaming reviews
dragon ball super broly movie streaming
free movie streaming xbox 360
zero movie streaming
movie streaming for iphone
must be love full movie streaming
movie streaming new releases
movie streaming market
worst witch movie streaming
dilan 1991 full movie streaming
good movie streaming sites
english movie streaming sites
movie streaming yify
movie streaming english free
free online movie streaming
sully movie streaming
movie streaming india
worst movie streaming online
movie streaming deutsch
movie streaming hd reddit
the little engine that could movie streaming
movie streaming vo
uncle drew movie streaming
marvel movie streaming
my hero academia the movie streaming
uri movie streaming
movie streaming online indoxxi
top ten movie streaming sites
movie streaming template
chinese movie streaming
what streaming movie should i watch tonight
why did i get married full movie streaming
online free movie streaming
zero full movie streaming
movie streaming charts
movie streaming ninja
movie streaming keeps stopping
top online movie streaming sites
venom movie streaming online
is us movie streaming
free movie streaming apps
movie streaming services
nonton si doel the movie streaming
xbox one movie streaming sites 2018
movie streaming options
mannequin movie streaming
best movie streaming sites
movie streaming zgemma
movie streaming ubuntu
danur 2 maddah full movie streaming
movie streaming ios
can we still be friends movie streaming
best free movie streaming app
movie streaming royalties
coco movie streaming
movie streaming keeps buffering
the best movie streaming sites
is a movie streaming online
movie streaming korea
kickass movie streaming
movie streaming uk
movie streaming glass
coco full movie streaming
what is the best movie streaming
mary queen of scots movie streaming
lego movie streaming
movie streaming industry
veere di wedding free movie streaming
movie streaming ita
is this movie streaming
movie streaming us free
movie streaming tagalog
movie q streaming
streaming movie keeps freezing
movie streaming for free
zero dark thirty full movie streaming
movie streaming finder
how does amazon movie streaming work
#watchfamily #watchthemoonrise #WatchRoss #watchbrandname #sandrabullock #blacktech #HostalCASAMXalameda #watchluxus #filmlover #blackking #watchingthesunset #fireworks #putitinreverseterry #filmography #watchtattoo #watchblogger #watchmovies #watchestyle #Seriale #watchhill #filmizle #watchobsessed #CASAMXhostales #blackhistory365 #firecrackers #movietime #TvSeries #watchmvmt #Filmametitrashqip #bff #filmtavsiyesi #merica #blackiflix #netflix #watchphoto #watchnerds #getsome #movieaddict #americanflag #SomosTuConexi #watchcandy #FreeMovies #filmyorumu #holiday #melaninmagic #blavity #independenceday #Serialemetitrashqip #socialstreaming #watchalert #watchquiz #murica #blacksuccess #Qesh #watchmaniac #watchswag #Movies #watchuswork #tvroomdesign #watchos4 #saladetv #Filma24 #Zgerdhiu
0 comments:
Post a Comment